According to Mike Chen's YouTube vlog, Jollibee's fried chicken has just the right amount of the combination of real skin and breading, making it tastier than McDonald's. Felix, an 18-year-old from Hoboken, New Jersey, tried Chickenjoy for the first time at Midtown Jollibee. We plotted the locations of Jollibee vs McDonald's in Metro Manila to know exactly how their respective stores are facing. The maps showed interesting patterns, with both brands using similar strategies to “deploy their units”.
It was observed that for every Jollibee branch, there's probably a McDonald's store just a few feet away. Grey circles on the map indicate that a Jollibee store in that specific area is within a hundred meters of a McDonald's branch. The map also suggests that Jollibee has monopolized certain points, with opaque white circles representing areas controlled by Jollibee and transparent yellow circles representing areas controlled by McDonald's. The Breakfast Meal Award goes to McDonald's, as the meals served at Jollibee are already the usual rate.
That should help Tan Caktiong in his mission to make Jollibee one of the top five restaurant companies in the world in terms of market capitalization. Jollibee has 900 stores compared to McDonald's nearly 40,000 outlets. To understand the peculiar taste profile of Philippine cuisine and, therefore, of Jollibee, it is necessary to take into account the geography and geopolitical history of the country. Prices are similar to other fast foods, and Jollibee has stores in California, Hawaii, Illinois, Nevada, New Jersey, New York, Texas, Virginia and Washington State.
A big part of Jollibee's secret sauce is its menu, which is eclectic by American fast-food standards. Tanmantiong said that he and his team initially planned to target Filipino customers living abroad. Jollibee is a popular fast-food chain in the Philippines that has been gaining traction in the United States due to its unique menu items and delicious fried chicken. The maps show how both brands strategically position their stores to stay one ahead of the other.
It was also observed that Jollibee has monopolized certain points while McDonald's dominates other areas. The Breakfast Meal Award goes to McDonald's but Jollibee offers an eclectic menu that is unique by American fast-food standards. To understand the peculiar taste profile of Philippine cuisine and, therefore, of Jollibee, it is necessary to take into account the geography and geopolitical history of the country.
