Jollibee Foods Corporation (JFC) is a Philippine multinational company that is the owner of the fast food brand Jollibee. It operates mainly in the Philippines, Singapore, Indonesia, Hong Kong, USA, Vietnam, Canada and China. The company is headquartered in Pasig City, Philippines and has a network of more than 1,400 stores. The main product of Jollibee is the Chickenjoy, a fried and crispy breaded chicken meal.
It can be ordered in several different options from their menu such as alone, with rice and meat sauce, corn with butter or spaghetti. Other popular products include Yumburger, Jolly Spaghetti and Magnolia Ice Cream. JFC is also developing and operating the QSR restaurant. In addition, it participates in property manufacturing and leasing activities in support of QSR systems.
The company also operates the anytime delivery service. Its product portfolio includes beverages and desserts, breakfast foods, chicken, children's food and snacks including burgers, noodles, sandwiches and slides. Jollibee serves affordable, high-quality and great-tasting food products that include superior tasting Chickenjoy, delicious Yumburger and deliciously satisfying Jolly Spaghetti. The Yumburger is a loosely fluffy burger on a slightly sweet bun smeared with a soft hamburger sauce that adds moisture but not much else. The Big Yumburger is a more luxurious version of the Cheesy Yumburger with lettuce, tomato, Cheddar cheese and non-banana ketchup. To maintain quality control and negotiation conditions for the placement of its products, Jollibee Foods Corporation contracts with partner agencies in several countries and markets.
The product packaging is attractive and matches the brand image developed and maintained by JFC. Jollibee Foods Corporation promotes positive brand and product perception among its target consumer groups. With strict adherence to the highest standards of quality, service and food cleanliness, Jollibee offers the masses great tasting, high quality and inexpensive food.
