Jollibee and McDonald's have some similarities in their menus, but they also have some unique offerings. Fried chicken, spaghetti, hamburgers, and fries are all available at both restaurants. However, Jollibee also offers dishes like Fiesta Noodles, Breakfast Joy Corned Beef, and Philippine peach and mango pie. Prices are comparable to other fast food restaurants.
Jollibee has stores in the United States in areas with denser Filipino American populations. Chickenjoy is a fan favorite that some say is even better than Kentucky Fried Chicken. Jollibee has become a popular destination for Filipinos living abroad who are looking for a taste of home. The company has grown substantially since it began in 1975 as an ice cream shop in Quezon City.
Jollibee now has 900 stores compared to McDonald's 40,000 outlets. The company is aiming to become one of the top five restaurant companies in the world in terms of market capitalization. We can compare the locations of Jollibee and McDonald's stores in Metro Manila to get an idea of how they compete with each other. The maps show that both brands use similar strategies to “deploy their units” and stay one ahead of the other.
Grey circles indicate that a Jollibee store is within a hundred meters of a McDonald's branch. Transparent yellow circles show areas where McDonald's has monopolized. The Breakfast Meal Award goes to McDonald's, as the meals served at Jollibee are already the usual rate. All information presented here is based on the limited data available and is intended only for a general description of the topic.
To conduct in-depth analysis, it is necessary to conduct a comprehensive study.
