The McRib is a classic sandwich that has been on and off menus for the past 40 years. It features a seasoned boneless pork burger, wrapped in BBQ sauce and served with shredded onions and dill pickles on a homemade bun. Every year, the McRib returns to menus, and this year was no exception. On Thursday, the fast-food chain announced that the fan-favorite sandwich will return annually in November. The McRib's return to menus every year is always met with excitement from sandwich fans.
Major media outlets and the entire Internet pick up the story, which in turn draws more traffic as people flock to try it once again. It's like that Clover Smoothie that's only available for certain months - it brings excitement and anticipation. Still, some people were disappointed by the news and said they would like the fast food chain to bring back other popular items instead of the McRib. You wouldn't have to “bring it back” if you didn't stop selling it in the first place.
The hype is non-existent now, so there is no reason to continue with this.